Ook hier geldt tegenwoordig de regel “hoe kleiner hoe beter”.

“For the first time in many years, being small is a positive asset. We keep hearing that the tested revenue models no longer work for publishers, and that’s true. The bigger you are, the greater your infrastructure and the more you have to sustain while at the same time your ability to adapt is limited. Fixed costs of staff, property and production are overwhelming, and legacy contracts are stifling. Investors demand that the big grow bigger at a time when maybe there’s greater profit in smaller operations. At a time when flexibility, adaptability and experimentation are the cornerstones of our business, the smaller we are the bigger our opportunities. Now is the time to think different.”