“Underwear brand Aerie American Eagle’s sister store for lingerie has decided to launch a new ad campaign called #aerieREAL – for the Sring/Summer 2014 ad it will feature models who are completely un-airbrushed and have not received any photoshop treatment!”
http://mag.modelkarma.com/2014/01/21/aerie-launches-ad-campaign-featuring-un-retouched-models/